Tips to Prepare your eCommerce Website for Black Friday Sales
Online Shoppers browse several websites and web pages before making the final decision. This practice becomes more celebrated during the sales seasons leading to sudden spikes in website traffic. Thus, scalability has become a significant aspect of businesses worldwide.
Lack of scalability is among the primary reasons behind the high bounce rate, poor UX, and failed conversions. In the upcoming Black Friday sales, eCommerce businesses are bound to witness a high traffic surge.
According to Statista, the Black Friday sales spending in 2022 will cross a whopping 4.81 billion value. While it’s a promising time to enhance sales and make the most of the website traffic, it’s crucial to have the traffic handling capacity during the sales.
Without suitable scalability, your eCommerce website can fail miserably and lose profitable business. For ensuring zero downtime and uncompromised speed performance, it’s vital to focus on the following aspects of your eCommerce website.
- Analyze the expected rise in the website traffic
- Implement necessary modifications in the website infrastructure
- Optimize the website images
- Check the website performance with load testing
- Confirm faster speed performance
Let’s study them in detail.
Leverage the Following 5 Strategies to Prepare your eCommerce Website for Black Friday Season Sales in 2022
Analyze the expected rise in the website traffic
The best start to preparing your website for the BlackFriday season sales is by analyzing the current website capacity. So take some time and find accurate answers to the following queries:
- What is the current traffic handling capacity of your eCommerce business?
- What was your website traffic over the past six months?
- What was your website traffic during the last Black Friday Season Sales the previous year?
- What is the year-on-year growth in your website traffic?
Once you have the answers to the above questions, you can easily leverage that data to predict the expected website traffic in 2022. Stick to accuracy and be optimistic when rounding off the approximates in your calculations. Google Analytics, Matomo, and Adobe Analytics are some of the handy tools one can use while calculating and predicting website traffic.
Adobe Analytics is a multichannel tool and requires technical expertise. In contrast, Google Analytics is a much simpler tool with an easy-to-leverage interface. The free tool lets you manage new and returning users, engagement, revenue, retention, and more.
Implement necessary modifications in the website infrastructure
Now as you have gained data on the current traffic handling capacity and the expected surge in the web traffic, it’s time to work out the infrastructure details. Following are the standard architecture modifications crucial for enhancing the traffic handling capacity:
- Integrate additional disk space, containers, and memory in your data server to enhance your website’s database and server capacities.
- Integrate CDN, a distributed group of servers leading to faster delivery of digital content.
- Implement full-page caching that reduces the loading time to significantly lower values and thus enhances the website’s speed performance.
It’s best to take help from Laravel eCommerce development services companies for necessary architectural modifications, as they have prior expertise in handling the website infrastructure.
Optimize the website images
Lack of proper image management leads to unnecessary stress over the website traffic. You can achieve high-resolution images of products and services with good image optimization at a reduced disk size. Leverage image compression tools to ensure your website doesn’t need to bear the excess visual loads.
Check the website performance with load testing
Once you are done with the required modifications in the website architecture, it’s time to confirm the website’s performance. With load testing, you can analyze whether the amendments are effective against the desired web traffic. Leverage world-class load testing tools like Apache JMeter, WebLoad, and Load Runner to determine the desired results.
An optimistic approach continuously checks for 10% extra website traffic to ensure optimal uptime under heavy web traffic. While designing the test cases, always consider the end user’s expectations. Integrate all the vital aspects of the web design critical for the application’s end-users.
Ensure faster speed performance
Having 100% uptime is not enough to drive conversion. Speed performance is equally vital to ensure good revenue from your eCommerce business. Statista says more than 50% of web users expect a website to load in less than three seconds. It is vital to have a faster speed performance at all times under varied website traffic and peak loads.
So, check the speed performance of your eCommerce website at different loads and peak loads. Dotcom-Monitor, Pingdom, and GTmetrix are some of the standard tools used in the speed performance testing of websites. Google PageSpeed Insights is among the most widely used speed performance testing tools. It only requires the users to enter the URL of the website and provides the users with detailed inputs.
That was all about the essential tips to manage your website traffic during the Black Friday Season sales in 2022. Based on the audience reach of your business, You must customize each step for a higher user experience.
As a leading Laravel Development Services company we offer smooth website infrastructure updates that let you handle high web traffic with maximum uptime and optimum speed performance.